Healthy Hair, Elevated.

Formulated in Brazil, inspired by Byron Bay.

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Grow

Grow

Formulated to enhance the appearance of natural fullness, body and hair density.

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Strong

Designed for hair that feels weak, fragile or prone to breakage.

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Treatments

A four-step, trichologist-formulated system designed to nourish, hydrate and strengthen tired or damaged hair.

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Find the routine that works for your hair > choose how often you need it > we'll take care of the rest.

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Brazilian expertise meets Byron Bay philosophy

Brazilian expertise meets Byron Bay philosophy

OiTO brings together Brazil's world-leading hair expertise with the relaxed, wellness-led philosophy of Byron Bay.

Formulated alongside leading Brazilian trichologist Professor Fernando Amaral and brought to life in Byron Bay by founder Kay Orford, each product combines science-led formulas with carefully selected ingredients to support a healthy scalp and vibrant hair.

Our story

What customers say

Since using OiTO the strength is back in my hair, repairing the chemical damage and helping my hair to grow.
Lara · Strong Forever Starter Collection
The GROW range made my hair feel hydrated, thicker, bouncy and shiny. The smell is simply amazing.
Sophie · Grow Forever Starter Collection
My hairdresser recommended OiTO. I love this shampoo and conditioner. It gives me volume and shine.
Ben
So soft, so luxurious, and it's growing like crazy!
Maya
My hair has grown so much. It feels so healthy!
Brianna
My hair has been transformed since using OiTO. It's started to grow again.
Harriet
After using The Mask my hair is so healthy, and it smells like I've just walked out of a salon.
Poppy
The Mask contains rich nutrients. My hair has never felt so healthy.
Bri
I love the feeling of my hair after washing with OiTO, and the smell is the best.
Kyra
I can't believe how shiny OiTO makes my hair.
Jess
OiTO makes my hair feel nourished and healthy.
Danielle

As seen in

The experience

Healthy hair, real results. Follow us @oitohaircare

  • OiTO headspa

    Treatment

  • OiTO headspa

    Treatment

  • OiTO Refill bottles

    Maya

  • "So soft, So luxurious, and it's growing like crazy!"

    Maya

  • Results driven, Fresh hair, the ultimate hair health

    Nova Rosaia

  • “My hair has grown so much. It feels so healthy!”

    Brianna shares here results and journey.

  • Bonnee Fahlstrom AUSSIE MODEL Loves OiTO

    IG: @bonnee_fahlstrom

  • “My hair has been transformed since using OiTO , it’s started to grow again“

    Harriet

  • "After using The Mask my Hair is so healthy & it smells like I’ve just walked out of a salon”

    Poppy

  • “The Mask contains rich nutrients, my hair has never felt so healthy”

    Bri

  • “I love the feeling of my hair after washing with OiTO, and the smell is the best”

    Kyra

  • “I can’t believe how Shiny OiTO makes my hair”

    Jess

  • "OiTO makes my hair feel nourished & healthy”

    Danielle

  • “I just did this 1 thing, religiously for 6 weeks, for great hair”

    Nat