OiTO is the next generation of elite hair and scalp care that harnesses the power of science, natural ingredients and cutting-edge technology to provide results driven, luxury hair care solutions.

OiTO Haircare was founded by Byron Bay hair stylist and industry professional Kay Orford and respected entrepreneur Andrew Lee, who has over 30 years experience in scaling brands to a global level. You can learn more about the founders by visiting About Us

OiTO Haircare is an Australian company (Mindful Hair Co Pty Ltd) located in Byron Bay. The product ranges GROW, STRONG, D-TOX, Scalp Elixir and THE MASK have been formulated and made in Brazil by a leading Trichologist. 

A trichologist is a specialist who focuses on trichology — the study of problems related to the hair and scalp.

You can only buy from our website: www.oitohaircare.com

OiTO simplifies hair science and nutrition with carefully curated collections which include – GROW, STRONG and D-TOX. Each range includes a scalp elixir, shampoo, conditioner and a multi-tasking hair balm that is designed to protect the hair. Our range also includes a nourishing hair mask and we are excited to release additional products soon.

OiTO haircare is suitable for all hair types but for specific hair concerns, we recommend the following

Hair loss, thinning, ageing, brittle, damaged hair
Try GROW Complete Collection
OR STRONG Complete Collection

Brittle, weak, thin and damaged and dry hair.
Try STRONG Complete Collection
OR GROW Complete Collection

Oily, dull and lifeless and ageing hair.
Try D-TOX Complete Collection

For ongoing maintenance.
Try THE MASK

Try our GROW COLLECTION. This range been formulated to promote an optimal environment to encourage healthier looking hair, prevent hair loss and to visibly restore hair volume and length. We also love STRONG COLLECTION.

Try our STRONG COLLECTION. This range has been formulated to help give tired and damaged hair the best opportunity to renew, rejuvenate and restore radiance. We also love GROW COLLECTION.

Try our D-TOX COLLECTION. Enriched with vitamins and minerals to nourish and calm, and essential oils to replenish and restore, D-TOX Collection purifies and revitalises for visibly vibrant healthy-looking hair.

All of our collections are suitable for curly hair and will help keep frizz at bay.

All of our collections add an extra TLC to your haircare routine, but if you are looking for our personal favourite, we love OiTO’s D-TOX COLLECTION. This collection is light and fresh and uplifting.

You can find the full list of ingredients listed with each product range on the shop page.

Yes! Our Thermo Protect Balms help protect and shield your hair from damage caused by UV exposure, styling and environmental pollutants.  Not only do our Thermo Protect Balms help to reduce breakage and colour fade, but they also help to nourish and hydrate the hair for a long-lasting shine.  Our Thermo Protect Balms are available in each of our collections being GROW Thermo Protect Hydrate Balm, STRONG Thermo Protect Nourish Balm and D-TOX Thermo Protect Smooth Balm.

Yes! We have received amazing feedback from customers and stylists who love how OiTO supports colour-treated / dyed hair. OiTO’s Thermo Protect Balm and The Mask are also incredible colour lock products.

We recommend consulting your haircare professional to make sure OiTO ranges are suitable for the particular Keratin treatment being used on your hair.

The general rule with hair extensions is to never put a product with slip near the bond, tape or glue. We recommend to consult your haircare professional.

OiTO ranges are vegan friendly. This means they are only formulated with vegan friendly ingredients. OiTO products are not certified vegan because they are not manufactured in vegan certified facilities that produce only vegan goods.

Absolutely!! We love animals. OiTO Haircare never tests on animals, only humans.

Everyone’s needs are different during pregnancy, we recommend consulting your healthcare professional about the cosmetic and haircare products that are best suited to your needs.

The shelf life of OiTO Haircare products is between 18 – 24 months.

Please visit our shipping policies for further information. https://oitohaircare.com/policies/shipping-policy

Standard shipping times are listed in our shipping policy as 2-7 business days and express as 2-3 business days.

Please note that the above delivery times are estimates provided by our shipping providers and as a business we aim to have all orders dispatched on time. From time to time, there may be delays by shipping providers due to unforeseeable circumstances. These transit delays are outside of OiTO’s control, and we cannot be held responsible. https://oitohaircare.com/policies/shipping-policy

Glass is one of the world's most sustainable packaging options and is 100% recyclable and reusable.

Our refill satchels are only available to subscribers. With any new subscription, your first delivery will include our exclusive designer inspired glass ‘forever bottle’.  With every subsequent order thereafter,  you will receive our eco-friendly refill satchels. The satchels are designed specially as refills for the forever bottles.

Our ‘forever bottles’ are glass and are 100% recyclable and reusable. Our refill satchels are made from eco craft paper and are recyclable. The nozzle and cap on the refill satchels are not recyclable and are to be disposed of with everyday waste.

If you are interested in collaborating or partnering with OiTO Haircare, please send an email to info@oitohaircare.com with your social links/handles, any applicable blogs, media kit and any examples of sponsored content.

OiTO Haircare’s Affiliate program is exclusive to qualified haircare professionals. For further information about our Affiliate program, please contact us on info@oitohaircare.com 

OiTO Haircare is sold exclusively on the OiTO website only. If you are a hairdresser or a salon and wish to recommend OiTO products to your clients, please request to join our Affiliate program by emailing us at info@oitohaircare.com 

OiTO Haircare Affiliate program is commissioned based.  For further information on our Affiliate program, please contact our friendly team at info@oitohaircare.com