Made in Brazil, OiTO Haircare was brought to life by Byron Bay hair stylist and industry professional Kay Orford. Backed by science and powered by nature, OiTO Haircare delivers a luxurious spa-like experience with its invigorating aromas and nutrient rich formulations. Simplifying hair science and nutrition with three carefully curated collections - GROW, STRONG and D-TOX - each collection has been exclusively formulated by Fernando Amaral, one of Brazil‘s leading Professors in trichology, to help support and condition a variety of hair and scalp concerns that can often lead to hair loss, breakage, loss of volume and lack of lustre. OiTO Haircare raises the game in terms of gold-standard, haircare solutions. With users seeing incredible results when following their carefully curated six - week programme, OiTO Haircare is invested in changing the way people think about hair and scalp care.

Kay - Director/Founder
With over 20 years experience in the hair industry – gained in Sydney, the UK and most recently Byron Bay, Kay has owned and worked in some of the best salons and has a deep understanding of products and the science behind great hair. “I have seen a myriad of hair and scalp concerns and I wanted to be part of the solution. After meeting Fernando, a Professor in Trichology based in Brazil, I knew instantly that this was the start to something special. For me, OiTO wholeheartedly represents the pinnacle in hair science and nutrition. The response to the range has been incredible.”

Andrew - Director/Founder
Andrew has spent 30 years in retail & sourcing in FMCG brand business. Expertise in scaling brands to a global level. "We wanted to deliver a premium quality haircare range to the home, with a mindful sustainable approach. Our expert team has created an environmentally friendly FOREVER BOTTLE range, featuring a designer-inspired glass bottle that you will be proud to display, that can be re-filled and kept forever. It is our aim to reduce plastic usage, paving the way for a better future.

Fernando - Formulator and Trichologist
“Being a Professor in Trichology for over 30 years, I have seen and managed thousands of clients with a variety of hair and scalp concerns. While there is not one easy solution for hair and scalp conditions, using quality haircare products is critical for healthy looking and nourished hair. Combining Kay’s vision and my expertise in formulation and trichology, we were able to create OiTO, a beautiful range that I am immensely proud of.”