Byron BayThe Founder
Kay Orford
20+ years in the hair industry
With more than 20 years in the hair industry, Kay created OiTO to combine science-led haircare with conscious beauty and everyday rituals of care.
Our story
Healthy-looking hair begins with healthy foundations.
OiTO was built on the belief that beautiful hair starts with the right foundations. Inspired by the wellness-led lifestyle of Byron Bay and developed with Brazilian trichology expertise, OiTO takes a considered approach to hair health, combining science-led formulations with conscious daily care.
Beautiful hair is nurtured over time.
Not through quick fixes, but through consistency, care and balance. OiTO brings together proven ingredients, expert knowledge and purposeful care to support your hair’s natural vitality, strength and beauty.
Inspired byByron Bay
Developed inBrazil
The people behind OiTO
Byron Bay
BrazilThe Formulator & Trichologist
Professor Fernando Amaral
30+ years in trichology
With over 30 years of experience in trichology, Fernando brings world-leading expertise to OiTO's science-led formulations.
Our approach
Healthy-looking hair starts with healthy foundations.
We care for both hair and scalp with considered formulations designed for strength, vitality and balance.
Our commitment
Nourish.Strengthen.Elevate.
Beautiful hair is nurtured over time. OiTO is designed to support your hair through every stage of life with consistency, care and purpose.
Formulated in Brazil.
Inspired by Byron Bay.